The Guardian · uk

Sydney Sweeney naked sports ad controversy: what’s she playing at? - The Latest

The Guardian 14 Sept 2026, 17:23 Presented by Lucy Hough with Elle Hunt ; produced by Angus Neale ; senior producer Ryan Ramgobin ; executive producer Zoe Hitch

The actor Sydney Sweeney is under fire for ‘sexualising women’s sports’ in an ad campaign for US sports prediction company Novig, which features a series of images of her in various states of undress as she pretends to…

If you want the whole piece, that’s at the paper. We only keep the nut graf.

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