The Guardian · business

Deepfakes are wrecking influencers’ credibility, one fake ad at a time

Influencers aren’t just battling competitors for brand deals. They’re now battling AI versions of themselves Earlier this year, Emily Schuman, the creator of the lifestyle blog Cupcakes and Cashmere, saw a photo of hers…

If you want the whole piece, that’s at the paper. We only keep the nut graf.